Marketing Knowledge Management Systems
Companies that prepare contracts, proposals, service agreements, etc. for customers can derive tremendous benefit from a marketing knowledge management system. Typically these documents are relevant to diverse operating groups in the company — and every group that interacts with the customer or prospective customer needs "read" access to these materials.
A marketing knowledge management tool that is quickly updated with documents and versions, easily searched from the Web, and secured by password control is a "must-have" resource today. The centralized nature of the library assures data integrity and control, while the Web browser interface makes the library readily available to authorized users from any location at any time.
Customer Example:
A leading government contractor uses a marketing library to provide a "knowledge base" of proposals (both won and lost) to its marketing and business development team. The marketing knowledge management system is a link on the company Intranet and is maintained by the proposal development team. Visitors to the library can search the materials by multiple criteria including business unit and document type. The easy-to-use library requires no HTML coding, yet creates a complete internal Web site for this essential data.
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