White Papers

"At the Core of Marketing Automation Solutions: The Electronic Marketing Library"
"What is the core of marketing automation?"		New challenges in marketing call for the adoption of new types of marketing systems. An Electronic Marketing Library is such a system - the core of your marketing automation solution. This whitepaper is a "must-read" for any marketing executive who wants to create a powerful foundation for electronic marketing and selling.

"Avoiding the Top Ten Pitfalls"
"I didn't even know that presentation existed!"		In marketing departments of all sizes, the literature rack and three-ring binder are going the way of the typewriter and Telex. Today you need a Web-accessible marketing library for your sales and marketing team. Learn everything you need to know about marketing libraries, and how to avoid ten common pitfalls associated with marketing materials and intranets.

"E-Collateral and Your Public Site"
"What? Your brochures aren't on the Web?"		Mainstream marketers are transitioning printed materials to web-ready electronic formats such as PDF files, reducing the costs of printing, stocking and shipping. This whitepaper tells you how to create an on-line library that enhances your public web site and delights prospective customers.

"Going Beyond File Posting: The Four Stages of a Marketing Library"
"How effective is your Marketing infrastructure?"		In spite of Web investments to date, most marketing departments lack a unified environment for sharing their assets in electronic and print formats. The results are inefficiencies, inconsistencies and inaccuracies — which undermine the effectiveness of marketing and sales. This informative white paper identifies a practical solution, and outlines the four stages of a marketing library that provides a high return-on-investment.

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