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Marketing Content Management and Distribution

You know that one of the most frustrating, time-consuming tasks within a Marketing department is getting materials through the review and approval process. Tracking down managers, handling multiple versions, faxing hardcopies to remote reviews, e-mailing files, etc. and collecting everyone's comments is a huge time sink. Often materials are delayed or extra charges are incurred because of last-minute changes and mistakes.

An easily-accessed system for marketing content management and marketing content distribution can dramatically reduce the problem. Materials ready for review can be posted to the library and tagged with descriptive notes by the author. Reviewers then review the material on line with just a web browser — from anywhere in the world, at any time of day. Approvals are given by an integrated feedback facility that records the approval in the library, and routes a message to the author. Comments and changes also are entered into the library and routed as appropriate. The author makes desired changes, and then "promotes" the approved material into the library with a label identifying the final version. The traceability, asset control, and accessibility of a marketing library eliminates the productivity drain for small teams, but becomes even more important with increasing department scope and size.

Customer Example:

A major telecommunications company and their ad agency were struggling under the weight of a manual review process for advertisements and other promotional materials. The traditional model of printing newspaper ads and faxing them for review/approval wasn't keeping up with the company's expanding operations and programs.

An online marketing library, managed and maintained at the ad agency, now is used to provide a visual web site of items ready for review. Marketing managers at diverse company locations access the library via the Web, view all items ready for review, and submit their comments on-line. The marketing content distribution system saves considerable money for the client, saves time for both client and agency, eliminates the mistakes and legibility problems of fax, and provides a traceable record of all approvals.