Manage Marketing Content

Streamlining Your Materials Development Process

Convenient Web viewing
Version Control
Monitor the approval process
Store comments with documents

You know that one of the most frustrating, time-consuming tasks within a Marketing department is getting materials through the review and approval process. Tracking down managers, handling multiple versions, faxing hard copies for remote reviews, emailing files, and collecting everyone's comments is a huge time sink. Often materials are delayed or extra charges are incurred because of last-minute changes and mistakes.

TagTeam is a web-based digital asset management system for marketing content management and distribution that can dramatically expedite the review and approval process. Materials ready for review can be posted to the library and tagged with descriptive notes by the author. Reviewers then access the material online with just a web browser - from anywhere in the world, at any time of the day. Individual approvals are recorded in the library, and a message is routed to the author. Comments and changes also are entered into the library and routed as appropriate. The author makes desired changes, and then "promotes" the approved material into the library with a label identifying the final version.

TagTeam provides accessibility, content control, and traceability within the marketing library. It can make your development process clearer, faster and more organized, with stakeholder signoffs and correct versions always available.

Customer Example: Streamlined Development

A major telecommunications company wanted to get new ads and promotional materials out the door faster. They worked with their ad agency and were struggling under the weight of a manual review process. The traditional model of printing newspaper ads and faxing them for review/approval wasn't keeping up with the company's advertising and promotional launch dates.

A TagTeam library, managed and maintained at the ad agency, is now used to provide a visual website of items ready for review. Marketing managers at diverse company locations access the library via the web, view all items ready for review, and submit their comments online.

Routing materials via the web-based library saves considerable money for the client, saves time for both client and agency, eliminates the mistakes and legibility problems of faxed documents, and provides a traceable record of all approvals.

Maintaining the Library

Multiple content managers
Ease of publication
Easy version and creation date monitoring
Monitor which documents are accessed
Categorization and keywords promote better searching
Set up personalized views for groups or individuals
New items automatically flagged and publicized to users

The same accessibility, content control, and traceability which Tagteam provides make ongoing management of your marketing materials library much more efficient. No longer will your users and salespeople wind up distributing out-of-date copies, when the correct version is always the easiest to find.

You can assign multiple content managers who will be able to post and update materials in different areas, without any of them needing to know any HTML. Posting is fast and easy. Materials can be categorized so they are viewable by keyword search or browsable by category.

Contact us to learn more about our marketing content management solutions.